our work – Galliard Homes
Attracting international property investment
Services: Human translation and consultancy
Industries: Finance and real estate, Legal and professional services
Galliard Homes is the largest privately owned residential property developer in London, UK
Over the past 25 years, they have built a portfolio of 6,905 homes, 341 hotel suites, and one million square feet of retail premises and commercial properties. The group delivers a professional, experienced and assured service aimed at responding to individual needs, maximising return on investment and ensuring peace of mind.
Responding to demand from China
With Maine Tower, a new portfolio of property soon to be for sale at London’s Canary Wharf, Galliard expected significant interest from Chinese investors and property buyers from across Asia. With some flats on the market for as much as £1.25 million, the sale of the flats in Maine Tower was to be a significant milestone for the developer. It was imperative that they were able to attract the buyers they needed.
Guildhawk provided localisation for a company brochure and supplementary suite of marketing materials, all translated into Simplified and Traditional Chinese.
To make sure Galliard were perfectly positioned to answer the demand, Guildhawk provided localisation for a company brochure and supplementary suite of marketing materials, all translated into Simplified and Traditional Chinese. Punchy, informative and communicating the sense of grandeur and luxury, the materials were delivered in just under one week.
After the successful launch of the sale, Galliard shared insights with Guildhawk that showed an increase in demand from property buyers in China and across Asia – proof that the materials we translated were effective tools in marketing to these audiences. They continue to serve as a shop window for Chinese buyers and investors.