OUR WORK – MediaCom
Selling the latest films to global audiences
Services: Human translation and consultancy
Industries: Marketing and PR
MediaCom is one of the world’s leading media agencies, with 7,000 employees in 130 offices across 105 countries.
Its parent company, GroupM, is the world’s largest advertising media company in terms of billings. MediaCom boasts a long list of prestigious clients including the likes of Shell, Coca-Cola and P&G.
Precision language services
Mediacom were looking for a language services company with the capability to deliver on a project of exacting requirements. A number of film descriptions and marketing slogans needed to be translated and localised for a major motion picture studio. All titles had to remain consistent, while the character length of each translated description could be no longer than the original.
Guildhawk’s team of expert linguists provided marketing materials for films in languages including Dutch, Flemish, French, German, Italian, Portuguese and Spanish.
Guildhawk’s team of expert linguists provided marketing materials for the films in languages including Dutch, Flemish, French, German, Italian, Portuguese and Spanish. In addition, we provided back translations to ensure the client was aware of the exact wording used to promote the film and how it might be received by audiences in each region – a technique learned through our wealth of experience on similar projects.
The high attention to detail and fast turnaround times ensured each campaign reached 20 territories around the world – and we are proud to have played a vital part in helping more global audiences experience the latest blockbuster movies.