Guildhawk is proud to announce that Ruby Qu, our Corporate Communications Executive in our London team, released her latest work as a lyricist for ‘Honkai Star Rail’, a sequel to the well-known game ‘Genshin Impact’. Her new song, 'Flare of the Blazing Sun,' officially launched, demonstrating her exceptional talent in the music and gaming industry.
Ruby's contribution involves writing English lyrics and integrating them into the rich narrative of the game setting and the character ‘Phainon’. This comes with an in-depth understanding of not only the game setting, but also the cultural context of China and t a contextual awareness of the Chinese RPG gaming industry. Ruby’s work is an exemplar of creative localisation, a field where linguistic precision meets creative interpretation and artistry to ensure content resonates with global audiences.
“Writing the lyrics for this song was an interesting experience – it required me to have a good understanding of both the English and Chinese culture, in order to immerse myself in the game plot and the character."
"The challenge was to really ‘feel’ it in the shoes of both Chinese players and players worldwide, understanding what excites them, what makes them feel and how their perspectives can differ. It was like walking a rope of balance, as you don’t want to fall on either side too much.”
Said Ruby Qu, our Guildhawk employee and lyricist for Honkai Star Rail, working under the music production company HOYO-Mix.
'Flare of the Blazing Sun’'s character (Phainon)'s MV, on YouTube.
At Guildhawk, we understand that true global communication transcends mere translation. It requires a profound cultural understanding and human empathy to ensure messages, emotions, and creative works are authentically conveyed across linguistic boundaries. ‘Flare of the Blazing Sun' perfectly encapsulates this principle, transforming lyrics so they feel native to the game's cultural landscape while retaining their original artistic integrity.
"We are incredibly proud of Ruby's achievement and her dedication to such a specialised and creative form of localisation," said Jurga Zilinskiene MBE, Founder and CEO of Guildhawk.
"Her work on Honkai Star Rail highlights the role of human creativity in bridging cultures, even within the most technologically advanced entertainment. I’m very fond of her passion for music, and for her work done which aligns with Guildhawk's vision."
Guildhawk champions a philosophy where human expertise is augmented by cutting-edge AI, enabling highly accurate and culturally intelligent localisation solutions. Ruby's personal engagement in a globally renowned creative project highlights the innovative spirit and linguistic talent cultivated within our team, reinforcing our commitment to delivering quality services in every language.
Honkai: Star Rail is a popular role-playing game developed by miHoYo, a global gaming company based in Shanghai, China. As a successor to the acclaimed 'Genshin Impact', it expands upon a rich universe with a unique space fantasy setting. Players embark on an intergalactic journey aboard the Astral Express, encountering diverse characters and engaging in a compelling narrative, which has garnered a massive global following.
Guildhawk specialises in video production and creative localisation – we’ve worked with media and film production companies on subtitling, lyrics, and localising creative content. Contact us for our video localisation services today.