5 Big AI Translation Trends Set to Revolutionise the Industry in 2024

In the fast-evolving landscape of Generative AI, new digital humans and AI translation solutions will revolutionise digital ecosystems like never before. Let's delve into the five major trends that will reshape the way we communicate globally.

1. The Multilingual Digital Ecosystem: Navigating the Speed of Change

Digital Humans 10x Faster

The rise of digital humans powered by advanced language models is set to revolutionize multilingual corporate training. These AI-driven entities can process and generate multilingual video content at a staggering ten times the pace of traditional video production methods. With digital humans improving knowledge retention by up 50% when compared to traditional text-based learning methods, AI clones have a remarkable future.

The New Age of the Multilingual AI Clone

Existing digital human avatars will evolve into identical AI clones as celebrities and business leaders strive to protect and capitalise on the Intellectual Property they have amassed in life. Capturing the full body of the person, including synthesis of their voice, the digital clones will be indistinguishable from the organic human.

Demand for Clean, High-Quality Data Skyrockets

The arrival of interactive digital human avatars that give official information in multiple languages will place a spotlight on the need for accurate data to train models and prevent against AI generating fake results. Consequently, there is a growing demand for labelling and translating data to power ChatBots and AI Clones.

ISO:27001 Demanded as Data Privacy Concerns Increase

In an era where personal data is captured everywhere, concerns over privacy have reached new heights. ISO:27001 certification is emerging as the crucial standard for translation service providers. With an increased focus on safeguarding multilingual data, the industry is witnessing a growing demand for compliance with this international information security standard.

Wider Adoption of GenAI for Automated Translation

The next frontier in machine translation is the broader adoption of Generative AI (GenAI). As algorithms continue to evolve, GenAI is enhancing the accuracy and naturalness of machine-generated translations. This shift promises to bridge the gap between human-like linguistic nuances and automated efficiency, creating a more seamless multilingual digital experience.

Courts and Regulators Demand Verification of Multilingual Data

The legal landscape is catching up with the challenges posed by multilingual digital content. Courts and regulatory bodies are increasingly seeking human verification mechanisms for translated data to guarantee accuracy of evidence tendered in proceedings. This shift reflects the growing importance of multilingual content in legal proceedings and regulatory compliance.

Explore how Human Translation compare with Machine Translation?

2. New Integrated Multilingual e-Learning Platforms: Bridging Educational Gaps Globally

The rise of e-learning platforms has been exponential, and in 2024, the focus is shifting towards integration and inclusivity. Multilingual e-learning platforms that are immersive bridge educational gaps globally, ensuring employees and students get the most efficient and effective learning experience.

Portuguese Emerges as a Rising Language

As businesses consider the languages to translate into, Portuguese is gaining prominence. With approximately 250 million speakers worldwide, considered the fastest growing language after English. Particularly in Portugal, where only a third of the population speaks a foreign language, translating into Portuguese becomes a strategic move to tap into a rapidly expanding online market.

3. Audio and Video Voice-Over Services Transformed by AI: The Sound of Innovation

The Synthetic AI-Voice-Over Artist

In 2024, AI is not just changing the way we read; it's altering the way we listen. The world of audio and video voice-over services is undergoing a profound transformation as artificial intelligence steps into the spotlight. Whilst the human voice talent reigns supreme, expect more artists to enter licencing deals to synthesise their voice using AI tools like 11 Labs. Plus, watch the rise in famous people, living and deceased, speaking in multiple languages with voice synthesis.

Old Films Get New Life with Multilingual

The dominance of the video format in content consumption is irrefutable. During the second quarter of 2023, online videos captured an impressive 92.3 percent audience reach among internet users worldwide. This surge in popularity directs the translation industry towards a new frontier – using AI to automate film translation and make them accessible to a new global fan base.

Subtitling Revolution: Enhancing Accessibility to Global Content

With the proliferation of streaming services offering diverse content, subtitling is gaining prominence. Younger viewers, influenced by social media practices, increasingly watch content with subtitles. AI, though limited in this creative domain, is influencing subtitling demand. 2024 may mark a shift where subtitling is viewed not just as an ancillary component but as a medium enabling content access.

4. Out with Old Multilingual SEO Strategies: Navigating the New Landscape

As search engine algorithms evolve, and GPT tools like Bing Copilot disrupt, so must multilingual SEO strategies. In 2024, old practices like keywords and Google rankings are advancing to make online information more accessible to GenAI tools and thus improve appearances in results generated by AI.

Make sure to read our ChatGPT security best practices: A comprehensive guide.

Consumer Behaviour Drives SEO Strategies

Consumer preferences for native-language content are influencing SEO strategies. Adapting to these preferences is becoming vital for global brands looking to connect with diverse audiences.

5. More Content Owners Sue-AI Platforms: Copyright Infringement

The final trend of 2024 sees a surge in content owners following the line taken by the New York Times and accusing AI companies of infringing their copyright. Artists, journalists, and owners of intellectual property are watching the case carefully to understand the impact on them.

In conclusion, 2024 is shaping up to be a pivotal year for the multilingual digital data industry, where technological advancements are not just trends but catalysts for a new era of work, creativity, and global communication.

Embracing these changes will be crucial for businesses and individuals looking to thrive in an increasingly multilingual and interconnected world.