our work – Edelman UK
Celebrating the World Cup, worldwide
Services: Human translation and consultancy
Industries: Marketing and PR
With six decades of experience and a global network of 66 offices, Edelman is one of the world’s leading PR agencies.
Their top flight clients include major sports brands and prestigious international alcoholic beverage brands.
Thousands of words in play
As the 2010 World Cup in South Africa approached, Edelman UK was working with a leading sponsor who had 25,000 words of marketing content to localise into French and Spanish. The topics were wide-ranging, from team profiles and interviews with soccer superstars, to new product ranges and charity partnerships in Africa.
Guildhawk’s highly experienced translators paid careful attention to each individual phrase. The localised content they produced helped turn fans into customers.
With so much text, the project was a long one, but Guildhawk’s highly experienced translators paid careful attention to each individual phrase. The localised content they produced radiated love for the beautiful game, helping turn fans into customers.
Regular projects have followed, including language services for a Scotch whisky brand which is working on a dedicated iPhone app.