our work – Freightliner
Keeping freight expansion on track
Services: Human translation and consultancy
Industries: Engineering, Marketing and PR
Freightliner’s roots are in British Rail but it now runs independently, providing trunk rail and road services that move 80% of all UK freight each year for the coal, aggregates, cement, specialist minerals, waste and petroleum industries.
Today, the company operates across both Europe and Australia.
Fluent in Polish, German & HTML
To assist their expansion into the Polish and German markets, Freightliner appointed Guildhawk to localise their website and marketing materials and to carefully test the HTML code before delivery – to prevent text overflows.
To assist their expansion into the Polish and German markets, Freightliner appointed Guildhawk to localise their website and marketing materials.
The specialised nature of the business required meticulous attention to detail, so Guildhawk recruited highly experienced, marketing-savvy translators who were also familiar with technical transport terms and the different measurement systems used outside the UK.
All marketing and sales language was carefully adapted to meet the expectations of the target markets. At the same time, translation memory technology delivered cost effectiveness, consistent terminology, and efficient handling of the HTML files.